Believe it or not, mobile marketing has actually risen to become one of the most efficient forms of advertising out there. By capitalizing upon the global populations increasing smartphone addiction, brands are already using mobile messaging to engage would-be super fans in loads of new and innovative ways.
But the benefits of short message service (SMS) text marketing stretch far beyond the obvious. Below are some of the amazing results received when you text customers through an SMS marketing campaign.
Benefits of SMS Text Marketing:
When it comes to expanding your brand’s potential reach, nothing beats SMS. According to Mobile Marketing Watch, there are currently almost seven billion active mobile subscriptions across the globe. Compare that to just 2.5 billion email users, and SMS marketing undeniably trumps the more traditional method of email marketing.
In addition to gaining an incredible reach, engaging consumers by text is also more likely to generate leads. Approximately 98 percent of texts are opened, and 90 percent are read within three minutes. It’s not hard to see why. Researchers at IDC and Facebook reckon eight out of ten (PDF) 18 to 44 year olds have their phone with them 22 hours out of 24 each day.
Bearing that in mind, mobile SMS marketing is most likely the single easiest way to reach your target audience – no matter what industry you’re operating in.
Higher Response Rates
SMS marketing tends to generate a far higher response rate. Last month, your average, run-of-the-mill retail business saw an email click-through rate of just three percent.
So while traditional print and email response rates are floundering, SMS marketing is flying high.
According to researchers at eMarketer, would-be consumers are ten times more likely to redeem a brand offer made via mobile versus a traditional print coupon. The number of mobile coupon users has more than tripled in recent years, with roughly 54 million consumers responding to SMS offers every year.
Increased Customer Retention and Repeat Sales
When it comes to mobile marketing, the proof is in the numbers. After all, engaging with your current consumer base and transforming them into brand super fans will undeniably increase revenues. According to the Pareto principle, roughly 80 percent of the output from any scenario stems from just 20 percent of the input.
Translation: 80 percent of your profits will inherently come from just 20 percent of your customers.
So how does that apply to SMS marketing? Simple. By working to engage a small, core group of consumers, you can leverage their loyalty in order to generate reliable, repeat customers – and sales.