1. People Actually Read SMS Messages:

Half the battle for marketers is to get their target audience to actually read their messages.
That’s a battle that you can win with an SMS campaign. Texts have a 98% open rate, meaning you’re virtually guaranteed to at least get a chance to make your point.
Email, by comparison, sits at only 20 to 30 per cent.

2. People Respond To SMS Messages

Opening them is one thing, actually reacting and responding is another.
This is another aspect in which SMS messages impress.
Writing on Tatango, Derek Johnson estimates that texts have a click through rate of about 36 per cent.
That’s more than ten times the amount for emails.

3. SMS Marketing Doesn’t Cost The Earth

So far so good, but what about the money involved in getting these messages out to your customers?
SMS marketing companies such as Textmedia offer packages that start at just a couple of pence a message – making it a much cheaper option than a TV or radio advert, say.
You can send a whole chunk of texts in the blink of an eye.

4. Using SMS Marketing In A Number Of Ways.

Want to alert people of a new product or service?
Keen to entice new customers with a new offer?
Eager to find out what your customers thought through a survey?
All of these can be achieved with an SMS marketing strategy.